Case Studies -Siscaa Carrom SEO

About the Client

Siscaa Carroms is one of the leading manufacturers of carrom boards, carrom coins, and related accessories. Over the course of six years, the brand built a strong reputation and became heavily associated with worldwide carrom tournaments.

The Problem

In 2020, Siscaa realized the massive potential of adding direct B2B and B2C sales to their business model. However, despite having top-tier product quality, strong supply capabilities, and existing market demand, they were generating zero leads and seeing no revenue returns matching their caliber.

The Objectives

After initial consultations to understand their audience and strengths, we established the following aggressive business goals:

• Increase brand visibility by 100%.

• Increase organic traffic by 70% within six months.

• Build a strong, trustworthy digital brand reputation.

• Elevate SERP rankings from the 5th page up to the 1st page.

The Challenges

The initial site audit revealed a massive roadblock: the entire website was essentially a single page featuring the company name, domain, and a directly uploaded Word document.

Before any marketing campaigns could launch, it took exactly three months to completely overhaul the site’s architecture, layout, and user experience. The extensive audit uncovered critical issues including broken links, thin content, missing schemas and structured data, unoptimized images, and a complete lack of product details and link-building.

The Strategy

To reverse the high bounce rate and generate valuable leads, I deployed a step-by-step approach bridging technical performance with user-intended content.

1. On-Page SEO & Content Creation

• Targeted Copywriting: Created fresh, user-intended content for every product, strategically utilizing a combination of both long-tail and short-tail keywords. Every page was expanded to include more than 800 words.

• Visual Balance: Maintained a strict 50:50 ratio of images to content, which is vital for a product-oriented website.

• Optimization Essentials: Implemented correct meta titles, descriptions, and alt tags. Used strong Calls to Action (CTAs) to boost audience engagement and built internal linking structures for a better on-page experience.

• Crawlability: Uploaded a fresh sitemap every month to ensure search engine bots could continuously flow through the site.

2. Off-Page SEO & Reputation Management

• Local SEO: Set up a Google Business listing, acquiring organic reviews within the first 40 days to achieve a 4.5 rating. Encouraged active community management by responding to comments.

• Backlink Acquisition: Increased citations and successfully secured digital press releases and news articles linking back to the website.

• Cross-Channel Synergy: Collaborated with a dedicated social media manager to ensure product awareness across platforms included correctly optimized, specific webpage URLs.

3. Technical SEO Infrastructure

• Server Migration: Moved the website to a superior hosting provider, resulting in significant and immediate speed improvements.

• Asset Optimization: Compressed all images to enhance load times further.

• Mobile Experience: Increased Accelerated Mobile Pages (AMP) implementation to capture a broader audience beyond desktop users.

The Results

The synchronized effort across structural design, content, and off-page visibility transformed the brand’s digital presence entirely.

Key Performance Metrics:

• Massive Traffic Growth: Achieved a 165% increase in organic traffic, thoroughly crushing the initial 70% goal.

• Page 1 Rankings: Successfully moved the site to the 1st page of SERPs, sitting securely in the 5th position.

• Enhanced Visibility & Engagement: Increased overall brand visibility by 78% in 8-12 months and grew audience engagement by 220%.

• International Reach: Sparked international SEO traction, with the website ranking for keywords in Singapore, Korea, the UAE, and the USA.

Google Search Console Highlights (3-Month Snapshot):

• Total Impressions: 677K

• Total Clicks: 3.27K

• Average Position: 4.6