Case Studies - Tanya Mehra - Digital Transformation Coach SEO

About the Client

Tanya Mehra is a young entrepreneur and transformational coach offering highly specialized services. She targets individuals feeling “alone and unheard” through digital platforms spanning across India and the UK. Despite possessing strong credentials—including a master’s degree in philosophy, certification as a face reader, and an Animas University passport—her digital presence was struggling to generate leads and conversions. She was referred to my services by a previous client to reverse this trend.

The Objectives

We established clear, aggressive goals to build her digital footprint and authority:

• Increase organic revenue by 100%.

• Increase organic visits by 100%.

• Develop a comprehensive Online Reputation Management (ORM) strategy.

The Strategy

To align with the client’s core values, the digital approach needed to strictly avoid clutter. The website had to remain minimalist, yet effective and crowd-engaging.

• On-Page & Technical SEO: The client’s website utilized a 20:80 image-to-content ratio. While I recognized this text-heavy approach could potentially lower audience engagement, it provided an excellent advantage for page load speeds. Because the site had very few technical issues, we implemented simple on-page optimizations and successfully aligned our focus heavily on off-page strategies.

• Content & Off-Page SEO: We focused on building high-authority citations and securing backlinks, which increased the website’s Domain Authority within five months. The content strategy involved publishing four blogs every week that directed traffic externally to the website. We also built robust local listings on Google and Bing to generate reviews and attract loyal customers, supplemented by strategic email marketing.

• Social Media & App Search Optimization (ASO): Social media played a crucial role, with campaigns highly focused on pages highlighting her specific services to drive direct conversions. Furthermore, the broader marketing ecosystem involved handling App Search Optimization (ASO) for her custom courses.

The Results

This tailored, minimalist approach was highly successful and provided the foundation for Tanya to expand her business, resulting in the launch of her own course and an educational app in 2022.

Key Performance Metrics:

• Traffic & Lead Growth: The target organic audience increased by 112% over 12 months, completely exceeding the initial goal. Consequently, lead generation increased to 80%, beating the target by 10%.

• Authority Building: The website’s Domain Authority grew to 20 within a span of just six months.

Google Search Console Highlights (3-Month Snapshot):

• Total Impressions: 9.65K

• Total Clicks: 196

• Average CTR: 2%

• Average Position: 3.5