Case of Branding Awareness
Tanya Mehra

A young business entrepreneur interested in coaching to clients as per the niche and targeting the alone and unheard through digital platforms across India and UK. A master’s in philosophy, a certified face reader, an Animas university passport, still no leads and conversion. She was referred to me by one of my previous clients.

What was the expected business goal?

  • Increase Organic Revenue by 100%
  • Increase Organic Visits by 100%
  • Develop ORM Strategy SEO Strategies

My client was interested in avoiding clutter. She had her own values that were core to her in everything that was associated to her and her business structuring. Hence, as per the value systems, the website needed to be minimalist yet effective and crowd engaging. Her website had a structuring of 20:80 image and content ratio. I was sure, with this we might be easy with speed of the page but might have less audience engagement. Still we aligned and built on a strategy that was successful. The key focus then was on off page SEO with simple ON page strategies. Technically, there were very less issues. We focused on building google and bing business listing, with 4 blogs every week that directed to the website externally. The high DA citations and backlink increased the DA of the website in 5 months. Here, social media also played a crucial role with more focus on the pages that mentioned he services provided and thus increasing the conversion. The strategies were successful, which gave the scope of launching here own course in 2022. She managed to launch an app giving more educational

SEO Strategies

Citations and Blogs, external and internal link building, generating loyal customers and reviews in local listing, email marketing and handling the ASO (App Search Optimization) for courses developed.


The domain authority grew to 20 in span of 6 months. The target organic audience was increased by 112% in 12 months thus increasing leads to 80% which was 10 % more than targeted.

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