Case Studies - K2G (Khosla Ka Ghosla Real Estate)

About the Client

Khosla Ka Ghosla (K2G) is a prominent real estate company established in Mumbai. Mumbai is known for its vast interest and investment in diverse properties, making property builders premium stakeholders in this real estate portal. The platform’s unique selling proposition (USP) is serving as a one-stop destination for all property-related doubts and enabling easy comparisons based on area, price, and specific builders.

The Objectives

The campaign was driven by strict performance and revenue targets, aimed at delivering clear value to the platform’s stakeholders:

• Reach the expected ROI and present it to stakeholders within a dedicated timeline.

• Increase organic sessions by 400%.

• Increase overall Return on Investment (ROI) by 10 times.

The Strategy

The core of this campaign relied on connecting SEO Key Performance Indicators (KPIs) directly to broader business goals and initiatives. The comprehensive ROI approach was a strategic blend of thought content marketing, technical SEO, conversion rate optimization (CRO), and data analytics.

1. Content Leadership & Geo-Targeting

• Authoritative Reporting: The most successful strategy involved publishing authoritative reports analyzing real estate markets, local economies, and past results.

• Investment Guides: Created comprehensive guides focused on investing in specific markets.

• Localized Landing Pages: Developed geo-targeted landing pages detailing the specific investing climate in particular cities or regions.

2. Data-Driven Architecture & Analytics

• Strategic Structuring: Organized the site architecture into specific subdomains dedicated to builder brands, targeted areas, and pricing tiers to effectively drive targeted audiences. The depth of these webpages became a crucial factor for ranking in SERPs.

• Audience Insights: Utilized web analytics to define audience interaction on specific keywords, which accelerated the performance of blog posting and ensured correct site structuring.

• Keyword Monitoring: Monitored ranking keywords versus keywords that needed ranking, treating this gap analysis as a crucial KPI.

The Results

By aligning technical site structure with high-value, authoritative content, the campaign successfully surpassed its primary revenue objectives.

Key Performance Metrics:

• Massive ROI Growth: Increased ROI by 12 times within a span of 15 months, comfortably exceeding the initial 10x goal.

• Consistent Traffic Surges: Achieved an 81% strategic increase in organic traffic, notably sustaining this growth during the COVID-19 period in August 2020.

Ubersuggest Dashboard Highlights:

• Domain Authority: 23

• Backlinks: 927

• Organic Keywords: 390

• Organic Monthly Traffic: 380